Many companies are now hiring digital consultants to help them create a strong online foothold of their businesses. With so many digital marketing agencies available, it ‘s hard to find a good digital consultant who can help your business to grow online. Here are some common mistakes people make when hiring a digital consultant.
1. Not checking their background
Before hiring a digital consultant, you should check his or her background thoroughly. You should look at the educational background, number of years of experience in the field, a portfolio of successful projects, list of clients they have worked for, etc. This will tell you whether the consultant will be able to do a good job or not.
2. Not knowing what results to expect
Nobody can guarantee the outcome of a marketing campaign, but they can guess the outcome. The digital marketer should be able to communicate with you the precise results he or she wishes to achieve through the marketing campaign.
3. Not knowing how long the campaign will continue
With digital marketing, it takes time to reach a particular outcome. The digital consultant must be able to give you an estimate of how long it might take till you see some real results.
4. Paying digital consultants by time
Don’t pay the digital consultant by hourly rate. Pay them once they deliver result. Result based approach will work as an incentive for the consultant to perform better.
You need to avoid these common mistakes when hiring digital consultants. It is important that you take your time to hire a good consultant who can produce positive results for your business.
The online business platform is changing very fast. With new technology coming up, new business trends are coming into play. Here we look at the top online business trends for 2017-2018.
1. Improving digital productivity
People will learn to hack their workflow to cope up with the voluminous emails, meetings, etc. They will learn how to detox their workflow so that they can improve relationships and experiences both personally and professionally. They will discover life hack mechanisms to help them deal with various tasks every day.
2. Every company will undergo digital transformation
Companies will invest in technology to compete in the digital economy. They will invest in digital customer experiences to improve the skills of its employees and clients. Social science will help understand how digital trends affect how people communicate, work or shop.Technology will contribute to creating a more adaptive model to meet the needs of the customers.
3. There will be conversational commerce
There will be chatbots who will become your virtual assistant and help you through everything from search to shopping and customer service. You will be able to buy products or ask for services without leaving the chat window. People will be using Google Now, Amazon Alexa, Microsoft Cortana and Apple Siri more.
4. Mobile will transform the web
The internet will be seen as a mobile-only world; so, it will become more personal and dynamic. You will have everything from websites to apps and e-commerce on your mobile. There will be an increase in the real-time personalized engagement.
5. The Internet of Things will get into the Human OS
There are too many products and apps competing to get consumer attention. This is creating confusion and chaos. Google’s Nest and Apple’s Homekit are coming up with plug-and-play smart ecosystems. Developers will be required to plug into Human OS and Human Algorithm and envision the critical activities as a platform instead of the device first products. The smart connected products or The Internet of Things will communicate to users, suppliers and manufacturers about updates and maintenance needs.
Looking at the trends, it is evident that smart technology will be ruling in the coming years as well. So, you should adopt new technology and new digital marketing strategies to stay in the competition.
For small businesses in can be difficult to steer through the digital world. The main reason for this is that the landscape of digital marketing is constantly changing. Most customers use Google to find information about something they need. That’s why it has become so important to have an online presence of your business.
1. Digital marketing is cost effective
Studies have shown that digital marketing is more cost effective than traditional marketing strategies. The internet helps people to make an informed buying decision. SEO helps websites to be more visible and social media helps in building relationships with existing and potential customers. All these strategies are very cost effective.
2. Digital marketing can be scaled easily
‘Scaling’ means automating elements of the marketing process so that it can run on its own most of the time. For example, you run a gym, and you have a ‘call to action’ button on your site to download a free booklet on ‘how to burn fat’. The visitor clicks on it and can download the booklet by entering their email address. Once you have their email address in your database, they are sent an email automatically offering free gym membership for a month. Now the customer will be enticed to redeem your offer. This is how automation works.
3. You can track everything
With the analytics features that a digital marketing company offers, you can track how many visitors have entered your site, how many have clicked on the ‘call to action’ button, how long they have stayed on your site, which page was visited by most visitors, etc. This analytics give you direction and help you set your future digital marketing strategy.
With digital marketing, you don’t have to allocate a huge budget for your marketing efforts. Digital marketing has allowed businesses to remain in competition without spending a fortune.