For small businesses in can be difficult to steer through the digital world. The main reason for this is that the landscape of digital marketing is constantly changing. Most customers use Google to find information about something they need. That’s why it has become so important to have an online presence of your business.
1. Digital marketing is cost effective
Studies have shown that digital marketing is more cost effective than traditional marketing strategies. The internet helps people to make an informed buying decision. SEO helps websites to be more visible and social media helps in building relationships with existing and potential customers. All these strategies are very cost effective.
2. Digital marketing can be scaled easily
‘Scaling’ means automating elements of the marketing process so that it can run on its own most of the time. For example, you run a gym, and you have a ‘call to action’ button on your site to download a free booklet on ‘how to burn fat’. The visitor clicks on it and can download the booklet by entering their email address. Once you have their email address in your database, they are sent an email automatically offering free gym membership for a month. Now the customer will be enticed to redeem your offer. This is how automation works.
3. You can track everything
With the analytics features that a digital marketing company offers, you can track how many visitors have entered your site, how many have clicked on the ‘call to action’ button, how long they have stayed on your site, which page was visited by most visitors, etc. This analytics give you direction and help you set your future digital marketing strategy.
With digital marketing, you don’t have to allocate a huge budget for your marketing efforts. Digital marketing has allowed businesses to remain in competition without spending a fortune.